What you need to consider to host the perfect event with Farm House, Soho.

Please note this blog is guest authored by The Farm Soho. LiquidSpace encourages everyone to take precautions and adhere to covid-19 safety protocols when arranging any event at one of our partners and take extra precautions to ensure the safety of your employees.

Host An Event That Will Take Your B2B Marketing To The Next Level

New York City has made a name for itself as one of the liveliest, most diverse cities in the world. With over 8 million people in “the city that never sleeps”, it’s easy to find a place to enjoy yourself, make friends, or learn new things. When you look in the right places, each day is an opportunity to try something new and out of the ordinary.

Among the city’s most prominent events are those hosted by businesses: whether they may be fundraisers, shows, or milestone celebrations, entrepreneurs and brands help create a vibrant social scene with their affairs. This of course is beneficial not only to event attendees, but to the organizers who gain recognition. Events are one of the best ways for businesses to build brand awareness and create meaningful connections between customers and other industry players.

If you’re looking to host an event for your business, here are some of the things that you might want to keep in mind as you plan it out:

Why your business should host an event

Businesses often organize events not just to celebrate achievements, but to make a name for themselves. Events have the potential to boost brand recognition and humanize your brand in the eyes of your target market, as well as allow you to create connections in your industry, paving the way for future opportunities.

Events are essentially the perfect place to network — a well-curated guest list can help you attract high-quality leads that turn into clients. This is especially true for entrepreneurs who engage in B2B marketing. Inviting people to participate in your events can give you the platform to discuss your offerings and advocacies with people that you might want to work with down the line. Before you know it, you’ll be able to find new clients and broaden your reach!

Another thing that events are potentially good for is being able to encourage word-of-mouth marketing. When people see how capable your brand is, what it has to offer, and what it stands for, it’s more likely that they’ll share your story or products with others. Holding an event isn’t beneficial for the duration of the event only — its effects are potentially long-lasting and can manifest in an increase in sales or following.

What preparations you should consider

Preparing for an event should include meticulous planning: what kind of event are you planning on holding? Will it be a casual event or something more black tie? Is it a fun event or something more serious? You have to consider the interests of your target market, like what events they frequently attend or might want to go to, or what themes, products, and celebrations that they value. A good bet would be to hold something that showcases your brand’s more personable side, but also shows how capable you are of producing high quality products and services. It’s all about being relatable to your audience.

An important factor of hosting a successful event is ensuring the comfort and convenience of your attendees. This is especially important if you’re looking to make worthwhile connections during the event — it shows that you know how to plan things out thoroughly, make sure operations run smoothly, and how dedicated you are to meeting your target market’s needs. A well-run event is a reflection of your brand and its work ethic.

Something that some planners can underestimate the value of? It’s unbelievably simple: the venue. While of course the location, its prestige, and design are thought of, how many organizers are meticulous about the details of their location? It’s not enough to simply pick something that looks like everywhere else or just throw together a last-minute design. You have to pick a space that’s versatile, unique, and easy to customize. Why settle for throwing just another party when you can create one of the most memorable events of the season?

Unique event venues in New York City

The perfect location is central, accessible, well equipped, and distinctive. If you’re looking for a unique event space in NYC, it may be worth checking out The Farm Soho, which has a cross-section of venues for hire and has a strong ethos of sustainability: the company’s flagship coworking space was built with materials repurposed from a century-old barn transported piece by piece from the farmlands of Southern Missouri. Event venues include everything from sun-soaked loft spaces and an open rooftop with spectacular views of the Manhattan skyline to their latest addition, a raw-nature-meets-urban-metropolis space, The Farm Industrial!

If you’re looking to find the perfect place to meet your potential clients and business partners, look no further — The Farm Soho offers stellar venues that aim to meet your needs and keep you safe. Their locations are regularly sanitized in compliance with OSHA, State, and Federal requirements! Read more about their COVID-19 protocols on their website.