Journos Turn Conference Room into Custom Press Suite – #4 Office Hopping
Any journalist who has covered a conference knows the power and sanctity of the press suite. It affords writers a quiet sanctuary away from the chaos and swarms of caffeine-crazed conference-goers.
In the digital age, hundreds of tech conferences have popped up at hotels all over the country, but the press suite has not always come with them. This is a pretty big problem, as filing a story in a crowded hotel lobby on an overloaded wi-fi network is not a fun process.
This past week, I went to cover The Daily Deals Summit at the Crown Plaza Times Square for a client’s blog. I had my two favorite young reporters, Amanda and Ella, in tow. It would be two days of targeting, optimizing, and jargonizing, and we had a lot of stories to file on a tight deadline. Of course, there was no press suite. I was concerned.
Luckily, I’d recently discovered the LiquidSpace. As we waited to register for the conference, I took out my phone and pulled up the LiquidSpace app. By the time I had picked up my badge and very orange conference tote bag, we had an OfficeLinks conference room booked a few blocks away at 1140 Avenues of the Americas. In other words, we now had a place where we could file stories between panels and interviews without having to dodge throngs of people forcing business cards on one another.
After registration, we stopped by OfficeLinks to check out the space. Once the pleasant security guard had determined that we weren’t a trio of hipster burglars, we shot up to the 9th floor; when the doors opened, I was ready to jump for joy—but this place was way too nice for such a goofy display.
It was the ideal press suite. The modern lobby featured a lounge with a flat-screen TV replaying the previous night’s NHL Playoff game; adjacent was a kitchen featuring Starbucks coffee, espresso, and a wine cooler—all in all, there were enough beverages to kill Hemingway.
We checked in and were led to our incredible glass-plated conference room, featuring sexy white leather chairs, a shimmering glass-plated conference table, and a huge TV. I considered summoning our board members and editors for an impromptu quarterly meeting/poker game and was rummaging through my contacts when Ella and Amanda reminded me that we had a conference to cover.
Over the next two days, our new home at 1140 Avenue of the Americas was a godsend; we retreated to the picturesque quiet space again and again, sometimes to write and research, sometimes just to let our brains get a break from the non-stop tech conference for a bit. The OfficeLinks staff even rescued me when they found me wide-eyed, wandering the halls like a lost child, looking for the bathroom (apparently, it was right next to our conference room).
When the last session of the conference’s second day came and went, I was surprised to find myself a little sad. Ella and Amanda may or may not have caught me hugging the wine cooler goodbye. But thanks to LiquidSpace, there are many more offices for me to see—and many more appliances to cuddle with.
Joe Lazauskas, The Wandering CCO, is the co-founder/CCO of Faster Times Media, a content studio without a central office, as all the writers and editors work remotely. In an effort to satisfy both his love of offices and his love of nomadic adventures, Joe is attempting to work from 100 different offices in the next year. Follow his adventures here.